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Amazon confounds hapless CMO with DIY Ads

It’s no wonder older-style agencies (and clients) sometimes feel they’re under siege: Apple’s controversial ‘Crush’ offended some creatives who saw it as tech taking over and now the just-as-mighty Amazon is at it too, with a hapless CMO losing out to a rival that does it all via Amazon Ads.

Amazon Ads claim to do everything for you, including creative. In this instance, though, they kindly hired Anomaly New York.

https://www.youtube.com/watch?v=196oR_4IDJU&t=30s

Are agencies on big tech accounts writing their own obituary? Presumably they pay well.

MAA creative scale: 6.

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