Samsung hits back at Apple’s controversial ‘Crush’

Samsung has had a timely dig back at Apple which got into all sorts of trouble for its iPad Pro ‘Crush’ ad. Apple said it “missed the mark and we’re sorry.”

https://www.youtube.com/watch?v=ntjkwIXWtrc

So Samsung enlisted BBH US to hit back, with a more human touch perhaps.

You can see why some people objected to ‘Crush’ but more interesting, perhaps, was the seeming outbreak of panic at the mighty corporation. It was a social ad and they don’t don’t sell that many iPad Pros anyway.

Our view? Two cracking ads.