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Cracking the creativity code: how to win at The Art of Outdoor®
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the […]
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Olivia Rhye • 10 hours ago
MAA Ad of the Week: Lucky Generals for Holland & Barrett
Lucky Generals, which seems to have placed its bet correctly when it chose to join Omnicom’s TBWA, is having quite a…
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Ocean Outdoor opens 2026 Digital Creative Competition for entries across Europe
One agency will win the European Grand Prix. Entries for Ocean Outdoor’s annual Digital Creative Competition are now open in […]
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Ocean Outdoor: the momentous momentum of Manchester
By Katherine Kershaw, Ocean Outdoor Group Head. The news that Greater Manchester’s economy has surpassed £100bn for the first time […]
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Ocean retains Manchester City Council’s large format Out of Home contract
Manchester City Council (MCC) has re-awarded its large format Out of Home advertising contract to incumbent Ocean Outdoor following a […]
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From streets to strategy: how large format digital OOH outshines online video to redefine media planning
By Steve Bernard, head of insight Ocean Outdoor. The media landscape has long been shaped by impressions and reach – […]
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Steve Bernard of Ocean Outdoor: peak planning – how to gift a sparkling golden quarter
As the battle for the Christmas pound commences, DOOH is set to dial up the festivities with immersive audience experiences, […]
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How fringe platforms build loyalty beyond the mainstream
With paid social delivering diminishing returns and media plans dominated by the same handful of names, marketers are beginning to […]
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Beyond the bookie: modern marketing for gambling brands
Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop […]
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Top digital marketing trends on online entertainment platforms
In 2025, digital marketing on online entertainment platforms is undergoing a significant transformation, driven by technological advancements and evolving consumer […]
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Ocean Outdoor’s Kevin Henry: how official fan zones and interactive DOOH experiences drive consumer consideration
The summer of women’s international sport is almost upon us, bringing with it multiple opportunities for brands to connect directly […]
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Why Annual Surveys Are a Must for Systematic Growth
Companies use various tools to stay competitive in their industry. From creating innovative products and ways to do things to […]
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Top digital business sectors nailing marketing strategies: key lessons for success
In today’s fast-evolving digital landscape, businesses across various industries are leveraging innovative marketing strategies to connect with their audiences, grow […]
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