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George Parker: the 10.72 Coruscate Lying Secrets of Insanely Artisanal Advertising!
One of the things I learned very early on in my somewhat checkered career was that bullshit works, and outrageous […]
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Olivia Rhye • 10 hours ago
MAA Ad of the Week: Lucky Generals for Holland & Barrett
Lucky Generals, which seems to have placed its bet correctly when it chose to join Omnicom’s TBWA, is having quite a…
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Did Aldi really fashion a World Cup winner? System1 think so
Quite a lot of chatter about which World Cup ads were the best (before the current lot) and ad measurement […]
Ad Tech
UK ad exports hit £19.4bn
Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK’s position as the […]
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Cracking the creativity code: how to win at The Art of Outdoor®
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the […]
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George Parker: the importance of Ernest…Dichter.
Few readers of MoreAboutAdvertising are as long in the tooth as I am and will therefore probably not be as […]
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DOOH: the big world antidote to small world thinking
By Nick Shaw Ocean Outdoor UK CEO. In their latest IPA report, Go Big or Go Home 2026, authors Les […]
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New IPA Bellwether defies gloomsters with budgets up
The world may be going to hell in a handcart – steered with his customary dexterity by one D. Trump […]
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HFSS ad ban may be justified – now let’s ban those crap ads
In the UK it’s set to be the first chocolate-free TV Easter as the Government’s ad ban on High Fat […]
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FIFA World Cup heads for $10.5bn – but Russia got more
Adland could do with a boost from this summer’s men’s World Cup in America but it doesn’t look lioke being […]
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Booming market research boost for UK economy
Market research should be doing well in these data-driven times but it’s still a surprise to see that what the […]
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Tesco drops ‘Every Little Helps’ for new line – with a twist
When Tesco decides on a new “brand platform” it’s big stuff in the UK economy and now it’s moving on […]
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Is Publicis’ new AdageAI acquisition Minority Report for ads?
Publicis CEO Arthur Sadoun is very happy to tell us that people come first in his ever-expanding AI-driven empire, and […]
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