Feeling like going for a spin? amazing how we’re all hooked on satnavs but what happens if they don’t work? That’s the set-up for a diverting new effort for Toyota from Saatchi & Saatchi US as Hilary Swank and comedian Jimmy O. Yang set off through a neighbouring desert and icy tundra with only a not very helpful friend for assistance.
Think they probably do get back, there’s a film crew in attendance.
https://www.youtube.com/watch?v=zgzV_Sbmwe4&list=TLGGx_PoKPZxGHgyODA1MjAyNA
A somewhat improbable set-up then but at least there’s a degree of interest. When did you last see a British car ad that wasn’t the equivalent of watching paint dry?
MAA creative scale: 5.
