It’s the UEFA Champions League Final this Saturday, when Manchester City play Inter Milan in Istanbul. Sid Lee and Chinese consumer electronics company Oppo are marking the event with a global campaign featuring Brazilian footballer Ricardo Kaka.
Kaka also played a Champions League final in Istanbul back in 2005, when his team AC Milan were beaten by Liverpool, thanks to a legendary last-minute goal.
The match is known in some quarters as “The Miracle in Istanbul,” and in this film Kaka (who went on to win the tournament a couple of years later) charitably reminds us that miracles don’t just happen, they are the product of hard work, professionalism and expertise.
Stephen Hall, CEO, Sid Lee London, said: “Over the years, the UEFA Champions League has produced many miraculous moments of footballing drama. It’s been a pleasure working with OPPO to bring some of these moments to life through such a wonderfully crafted campaign.”
Olivella Liu, global brand director, Oppo, said: “This campaign brilliantly reflects Oppo’s ‘Inspiration Ahead’ brand positioning. We are delighted to showcase our UCL partnership through such powerful and authentic storytelling.”
It’s a clear message and the “miracle montage” is good viewing.
MAA creative scale: 6
