This time it’s Omnicom setting the pace among the ad holding companies, beating Publicis to the draw with its Q2 2024 earnings, recording organic growth of 5.2% (Q1 4%) with experiential leading the way followed by advertising and media.
Global revenues reached $3.9bn, an increase from $3.6bn in Q1. The UK led the way in major markets (up 6/9%) followed by the US (6.3%) and Europe 4.5%. LATAM was up 24.4%. APAC fell back -0.1%.
CEO John Wren (left) says: “Our 5.2% organic growth in the second quarter drove solid growth with good performance in our larger markets and disciplines. With the rapid adoption of Gen AI, creativity and talent matter more than ever to address the breadth and complexity of consumers.”
Omnicom and Publicis have been by far the strongest performers among the ad holding groups this year and last, driven mainly by big media wins. Omnicom’s 5.2% in Q2 sets a pretty high bar for its rivals, including Publicis.
