Mother turns advocate for crypto Kraken

Cryptocurrencies help the world move forward to a better place, thinks Kraken and its new ad agency Mother. They’re more “inclusive” and all those desirable things.

This may be news to those aware of the current trial of Sam Bankman-Fried of FTX whose version of inclusivity was contentious to say the least. But can’t blame them for trying.

Or can we?

If this were an ad for a bank with a track record, its friendly tone would be breath of fresh air.

Crypto, not so sure.

MAA creative scale: 5.