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AI fails McDonald’s

McDonald’s has pulled this entirely AI-generated ad in the Netherlands, following a volley of internet abuse. From the local branch of TBWA and US production company The Sweetshop.

McD says it’s ruminating on the “learnings” it’s gleaned. Doesn’t it mean lessons? Like the way advances have become ‘advancements.’ To what end?

Is it part of America’s contribution to civilisation?

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