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George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification. […]
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Olivia Rhye • 10 hours ago
MAA Ad of the Week: Lucky Generals for Holland & Barrett
Lucky Generals, which seems to have placed its bet correctly when it chose to join Omnicom’s TBWA, is having quite a…
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George Parker: the 10.72 Coruscate Lying Secrets of Insanely Artisanal Advertising!
One of the things I learned very early on in my somewhat checkered career was that bullshit works, and outrageous […]
Analysis
George Parker: When Best was best of all
As we are about to begin the mayhem and uber expenses of the World Cup in order to finance Trump’s […]
Ad Tech
Where is the outcry over Publicis buying LiveRamp?
Publicis just bought the switchboard that its rivals depend on. The silence that followed tells you everything about where advertising […]
Agencies
Omar Oakes: Why one in four WPP shareholders aren’t convinced
The case for giving Cindy Rose (below) a pay raise — rejected by a quarter of WPP shareholders — matters […]
Ad Tech
George Parker: still missing the beef!
A few extra thoughts regarding my post of last week about director Joe Sedelmaier, I feel it is important to […]
Ad Tech
Omar Oakes: Advertising has reached peak self-delusion
The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon. ““Fantastic to see the evolution of […]
Advertisers
George Parker: English motherfucker, do you speak it?
Ah yes… The immortal words of Samuel L. Jackson in “Pulp Fiction.” Words I have often been tempted to use […]
Ad Tech
Omar Oakes: AI in media planning – the race nobody wins
Seven AI announcements landed in advertising this week featuring seven different companies. But there’s only one pattern. And it’s one […]
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Omar Oakes: A culture war against mainstream media
America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells […]
Ad Tech
Omar Oakes: What is your content actually worth when the AI crawlers come for it?
There is one question every media executive is avoiding right now. Even if the AI companies are already answering it […]
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George Parker: the importance of Ernest…Dichter.
Few readers of MoreAboutAdvertising are as long in the tooth as I am and will therefore probably not be as […]
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