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Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I […]
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Olivia Rhye • 10 hours ago
MAA Ad of the Week: Lucky Generals for Holland & Barrett
Lucky Generals, which seems to have placed its bet correctly when it chose to join Omnicom’s TBWA, is having quite a…
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George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification. […]
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George Parker: the 10.72 Coruscate Lying Secrets of Insanely Artisanal Advertising!
One of the things I learned very early on in my somewhat checkered career was that bullshit works, and outrageous […]
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George Parker: still missing the beef!
A few extra thoughts regarding my post of last week about director Joe Sedelmaier, I feel it is important to […]
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Where is the outcry over Publicis buying LiveRamp?
Publicis just bought the switchboard that its rivals depend on. The silence that followed tells you everything about where advertising […]
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George Parker: When Best was best of all
As we are about to begin the mayhem and uber expenses of the World Cup in order to finance Trump’s […]
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Omar Oakes: Why one in four WPP shareholders aren’t convinced
The case for giving Cindy Rose (below) a pay raise — rejected by a quarter of WPP shareholders — matters […]
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Omar Oakes: Advertising has reached peak self-delusion
The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon. ““Fantastic to see the evolution of […]
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George Parker: English motherfucker, do you speak it?
Ah yes… The immortal words of Samuel L. Jackson in “Pulp Fiction.” Words I have often been tempted to use […]
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George Parker: the importance of Ernest…Dichter.
Few readers of MoreAboutAdvertising are as long in the tooth as I am and will therefore probably not be as […]
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Omar Oakes: A culture war against mainstream media
America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells […]
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Omar Oakes: AI in media planning – the race nobody wins
Seven AI announcements landed in advertising this week featuring seven different companies. But there’s only one pattern. And it’s one […]
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